Task 3 - Understanding the design of a suite of television idents

When a channel create new indents they try to create more than one which can be used at different times before different TV shows this is a suite. All indents in a suite are different but they all have similar features. This is important to keep  a brand identity so the audience recognise the indents as part of that brand. A suit is made up ofm several idents that all have all some link. This means that audiences will see this conncetion and know what ident it is without seeing the logo kepping with the brand identity. Haveing a suit provides interest in audiences because it gives diversity but has a linking feature.


Channel  4 Ident Suite

The Channel 4 idents all follow the same features to form this suite. All idents feature the number formed by abstract urban land scape in some form. These include hay bails in a field and buildings in New York. These idents are used to appeal to there audiences. The idents are targeted towards adults. Channel four is predominately aimed at adults with most of its programs being targeted at adults. The image of the normal objects juxtaposed withe the logo in abstract positions. The logo always features the objects forming the logo to keep brand identity between the logos helping audiences recognise that it is channel four.  The ident is made like this to increase interest in audience because the image at first looks cryptic then forms the channel four logo. This is done to spark the audience interest and make them want to see where the logo will form. 

The ident changes to fit different time of day. In the morning a bright sunny ident is used matching its family friendly shows whereas at night the idents are more night themed with shots of night. This is done to match the time of day so the idents are not out of place.  Two examples of these are the New York Sky scarpper ident for day time and the drive though cinema at night. Both follow the same theame but one is more approt Channel 4 idents are all entertainment themed, all including bright colours and light-hearted neutral images. This is done to match programming that the channel shows because most of the programming is light hearted, but also hard hitting documentaries. Due to the range of programming the idents have to be neither too light-hearted nor too serious so they can be put before any program. This is done so the idents know what sort of programming is going to be shown, so audience can make the decision weither to watch the channel. The time of year also affects idents. This can espeaclly be seen at Christmas with the idents fitting in this the images. Audiences are interested how the idents will include the logo, this is no exception at Christmas. There also needs to be a variety of idents to keep up audience’s interest because repition of idents gets boring. An example of the Christmas, so they use neutral images that can be fit anywhere., is the snowman and snow dog ident.  This ident includes characters are art style from the squeal of the Christmas classic. This done to keep audience interest because they will recognise the characters, so will enjoy it more. 

The suit of channel 4 idents are trying to portray the message they are a adult themed, with neutral themes because the channel shows a variety of programming so the idents need to be neutral to fit with whatever program is on at the time. The idents are effective in showing this neutral style because these idents are used at anytime and do not cause a confusion between programming and the ident as they would if they did not match. The ident neuateal style can be  in the hay ident. The ident dose not include shocking or entertining images  §making it fit in the neautral style of the  suite. The idents all do not have a unique style which would only fit certain programming so they can be used anywhere. The length of indents varies between them. They range from 30 senconds-50 second’s.