Production Budget

Production Budget
Item	Cost
Planning and production meetings Camera rental Crew Lunch Props Renting editing suite Transportation	£50 £80 £70 £30 £ 15 £ 150 £30
	Total Production Budget:  £425

Proposal

Proposal Prepared by …………………………….

For our production we are making a 45 second ident for ceebbies for use in the Christmas period which will be used between programs to break up the show and give the channel a festive feel. The ident will be targeted at babies’ toddlers and young children age 0 – 6 and being colourful and entertaining. The ident will fit with the theme of Christmas so can be used t that time of year.  The ident will shot fully in a studio all in one area on a sheet of paper. The ident will feature no actors and accompanied by unsigned festive music. We can use the music, as it is royalty free so I will not need to ask for permission to use the song. The advert will feature Play dough used to forms bits of snow, a snowman and his face and costume. Then the logo made of play dough rolls on with the snowman being the B. Due to the fact the ident has a winter themes it will have to be used in the winter season but a decision needs to be made if it is going to be used throughout winter or just Christmas. Also it needs to be discussed between what shows should it be used as you don’t want to put it before a show about summer or heat.   The ident will be filmed on digital format cameras and edited using the latest editing technology at our Dagenham editing facility. The ident Budget is subject to be discussed but will be around will be £500.

Task Two – Designing the Suite

For the pitch of making and ident for cbeebies I have created 3 Idents that all fit in a suite that all follow the same style. The 3 Idents I have created are a Halloween one featuring a witch, a bonfire night one featuring fire works and a Christmas/winter one focussing on a snowman. The 3 Idents are appropriate for the channel cbeebies as all 3 Idents are child friendly featuring nice friendly images, bright colours and all based around happy fun times of year that kids enjoy. This means that my ident will appeal to kids so can be used on the channel cbeebies. The ident will appeal to kids as i have said imagery and colours kids will enjoy as kids like fun imagery and bright colours. Also the themes behind the ident of the holidays they focus on help gain support by kids as they would be excited for the days to come .All 3 Idents  should be used around their corresponding dated that they feature which all 3 are towards the end of the year, with the winter one can be used from November to February.

The first ident features a witch who flies on her broom though then night sky gets out her wand and casts a spell, that causes thunder strikes and the cbeebies logo to appear. The second ident features fireworks being shot in the sky, explodes, then some fireworks for the cbeebies logo. The third and final ident features, snow falling from the sky, then a snow man grows out of it, and all his features and clothes fly on to him with the cbeebies logo rolling in form either side.

Task One – Ideas Generation

 After looking though all the different theames for idents and explored diffenrt ideas for each theams I chose crafts as the theam because it applies to the channel very well as crafts are something that appels to  the target audience. This is due tha fact that children like to do crafts and other creative thing. If they see it on tv they will be excited then inspired to be mre creative. The crafts theme can be made to be neautral. Crafts have nothing deeply unique which would only be able to be used at certain times during certain shows. It alsogebnger eutral meaning it can again be put before any show. This means that the ident can be place any time of day, before any show as it will not look out of place to audiences. finally crafts will be the most effective way of reprsenting the channel. If I used craft i have more of chance  of useing brighter coulours and bolder images.


Different times of day

The time of day efrfects what sort of dnet is played on the channel. In the morning the idents that would be used would be bright and colourful with fun active imagery whereas at night there would be darker colours with slower  movements and calmer images. The ident has to fit the mood of that time of day as you doont want loads of movemnt when kids are going to bed and you also don't want slow boring movements in the morning as it would bore audences. For audienceshaveing the right mood set in the ident help set the mood fr audnces for that time of day, so it dont look out of place.Night is espcally important for Cebbeis because they have a specal "bedtime hour" to help kids go to bed. If the wrong mood is set the kids will not go to bed with the right frame of mind. For my suit you can use brighter craft items like paint and paper where as at night you can use darker coulurs and crafts.



Different times of year and holidys

The time of year also effects the sort of ident that is played on the channel. In the summer the idents that are shown will include warmer coulours (e.g. red and yellow) and summery images with beaches and parks, where as in winter there would be colder coulrs (e.g.blue and grey) and wintery iamgry like snow and wool jumpers. This is done so the idet is not out of place , if you put a summer ident in the winter , it will cause confuseion for the children as they will not know what season it atchually is. Holidays thoughout the year also effects what idents are palyed. In december chriatams ients will be palyed where as in easter easter idents are palyed. Theis helps audeinces understad what time of year it is so they know what ids comeing up. These idents could fit with my suite. For christmast you could make christmas crafts like trees out of paper or a christmas card, for eater you ccan painton ploystrene eggs , or make rabbits out of pipe cleaners.

Task 3 - Understanding the design of a suite of television idents

When a channel create new indents they try to create more than one which can be used at different times before different TV shows this is a suite. All indents in a suite are different but they all have similar features. This is important to keep  a brand identity so the audience recognise the indents as part of that brand. A suit is made up ofm several idents that all have all some link. This means that audiences will see this conncetion and know what ident it is without seeing the logo kepping with the brand identity. Haveing a suit provides interest in audiences because it gives diversity but has a linking feature.


Channel  4 Ident Suite

The Channel 4 idents all follow the same features to form this suite. All idents feature the number formed by abstract urban land scape in some form. These include hay bails in a field and buildings in New York. These idents are used to appeal to there audiences. The idents are targeted towards adults. Channel four is predominately aimed at adults with most of its programs being targeted at adults. The image of the normal objects juxtaposed withe the logo in abstract positions. The logo always features the objects forming the logo to keep brand identity between the logos helping audiences recognise that it is channel four.  The ident is made like this to increase interest in audience because the image at first looks cryptic then forms the channel four logo. This is done to spark the audience interest and make them want to see where the logo will form. 

The ident changes to fit different time of day. In the morning a bright sunny ident is used matching its family friendly shows whereas at night the idents are more night themed with shots of night. This is done to match the time of day so the idents are not out of place.  Two examples of these are the New York Sky scarpper ident for day time and the drive though cinema at night. Both follow the same theame but one is more approt Channel 4 idents are all entertainment themed, all including bright colours and light-hearted neutral images. This is done to match programming that the channel shows because most of the programming is light hearted, but also hard hitting documentaries. Due to the range of programming the idents have to be neither too light-hearted nor too serious so they can be put before any program. This is done so the idents know what sort of programming is going to be shown, so audience can make the decision weither to watch the channel. The time of year also affects idents. This can espeaclly be seen at Christmas with the idents fitting in this the images. Audiences are interested how the idents will include the logo, this is no exception at Christmas. There also needs to be a variety of idents to keep up audience’s interest because repition of idents gets boring. An example of the Christmas, so they use neutral images that can be fit anywhere., is the snowman and snow dog ident.  This ident includes characters are art style from the squeal of the Christmas classic. This done to keep audience interest because they will recognise the characters, so will enjoy it more. 

The suit of channel 4 idents are trying to portray the message they are a adult themed, with neutral themes because the channel shows a variety of programming so the idents need to be neutral to fit with whatever program is on at the time. The idents are effective in showing this neutral style because these idents are used at anytime and do not cause a confusion between programming and the ident as they would if they did not match. The ident neuateal style can be  in the hay ident. The ident dose not include shocking or entertining images  §making it fit in the neautral style of the  suite. The idents all do not have a unique style which would only fit certain programming so they can be used anywhere. The length of indents varies between them. They range from 30 senconds-50 second’s.